Case study
Snooze Clues
A pediatric sleep coach’s expertise, available the moment a parent needs it.
The problem
The answer came the next business day.
Kristen had coached over five hundred families through the newborn fog as a pediatric sleep consultant, newborn care specialist, and lactation counselor. But her expertise was bound to the calendar. Coaching happened in one-on-one sessions and scheduled calls. The hardest questions of new parenthood do not keep office hours. They arrive at 2am, mid-feed, in the middle of a meltdown, when the next available appointment is days away and a worried parent needs an answer now.
The build
One coach, encoded.
We built an AI consultant that embodies Kristen's specific methodology, not generic sleep advice pulled from the internet. It follows her protocols, speaks in her voice, and gives a parent the experience of being in session with Kristen herself. No chatbot register, no contradictory blog-post answers. The same guidance she gives in a paid session is what a parent gets at any hour of the night.
The platform
Available the moment it matters.
It lives at app.snoozeclues.co as a complete product. A parent answers a short intake once, and from then on the consultant knows their baby's age and situation. A week-by-week journey walks families through the newborn period, and the consultant is there around the clock for everything in between. The expertise is no longer rationed by the appointment book.
The shift
A new tier between a search bar and a 1:1.
Most parents will never book full private coaching. They were left to a 2am search and a hundred conflicting opinions. Snooze Clues now sits in the middle: real, specific, methodology-grounded guidance at a price and availability that meets parents where they are, while Kristen's private practice continues above it.
The result
First-of-its-kind, and it gave her time back.
Snooze Clues is now offering a product that did not exist in its industry. It has grown the business's revenue while reducing the hours its founder spends working, the rare trade most owners only get to imagine. The practice scaled without the founder having to clone herself.
In their words
I came to Coherence with a vague idea and not much time. Between running a business and being a mom of two, I genuinely didn't have hours to spare on something that might not work. What I got instead was a team that actually listened, found the potential in my business I hadn't even put into words yet, and turned it into something real in a matter of weeks (significantly quicker than other quotes I had received).
I'm now offering my customers a first-of-its-kind product in my industry that's grown my revenue while actually cutting down the hours I spend working. That's the kind of trade-off you could only dream about as a business owner.
Founder
Snooze Clues
Work with us
If you have a methodology that deserves a better instrument, that is the work.